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person:"Wiedmann, Klaus-Peter"
~person:"Burmann, Christoph"
~subject:"Markenimage"
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Markenimage
Brand extension
9
Markentransfer
9
Brand image
5
Brand management
3
Corporate reputation
3
Deutschland
3
Firmenimage
3
Germany
3
Markenführung
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Wiedmann, Klaus-Peter
Burmann, Christoph
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dietert, Anna-Christina
3
Dwivedi, Abhishek
3
Hem, Leif E.
3
Joshi, Richa
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Merrilees, Bill
3
Milberg, Sandra J.
3
Park, C. Whan
3
Park, Jungkun
3
Pina, José M.
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bei, Lien-ti
2
Bravo, Rafael
2
Buil, Isabel
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Burton, Suzan
2
Carrillat, François A.
2
Cheng, Zhang
2
Cheong, Edith
2
Choi, Jay Pil
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Colucci, Mariachiara
2
Cuneo, Andres
2
Dall'Olmo Riley, Francesca
2
Datta, Saroj Kumar
2
Dawes, John
2
De Chernatony, Leslie
2
Deng, Qian
2
Dens, Nathalie
2
Faßnacht, Martin
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Goodstein, Ronald Charles
2
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Springer Fachmedien Wiesbaden
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Innovatives Markenmanagement
1
Journal of fashion marketing and management
1
Journal of general management
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
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The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
-
2018
Persistent link: https://www.econbiz.de/10011866598
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2
Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
;
Dietert, Anna-Christina
-
2015
Persistent link: https://www.econbiz.de/10011432342
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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