//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Wiedmann, Klaus-Peter"
~person:"Fritz, Wolfgang"
~person:"Kerin, Roger A."
~subject:"Absatzplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Absatzplanung
Marketing management
79
Marketingmanagement
79
Marketing
32
Deutschland
20
Germany
20
Strategisches Management
9
Theorie
9
Theory
9
Consumer behaviour
8
Erfolgsfaktor
8
Konsumentenverhalten
8
Success factor
8
Internet
6
Internet marketing
6
Online-Marketing
6
Brand image
4
E-commerce
4
Electronic Commerce
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Strategic management
4
Unternehmenskultur
4
Beziehungsmarketing
3
Corporate culture
3
Luxury goods
3
Luxusgüter
3
Market research
3
Marktforschung
3
Preismanagement
3
Pricing strategy
3
RFID
3
Relationship marketing
3
USA
3
United States
3
Absatz
2
Absatzpolitik
2
Automotive industry
2
Brand management
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
English
2
Author
All
Wiedmann, Klaus-Peter
Fritz, Wolfgang
Kerin, Roger A.
Bolt, Gordon John
2
Ferrell, O. C.
2
Hopkins, David S.
2
Kotler, Philip
2
Peterson, Robert A.
2
Aaker, David A.
1
Ailloni, Charas Dan
1
Alexander, Ralph S.
1
Backman, Jules
1
Berg, Thomas L.
1
Berman, Barry
1
Blackwell, Roger D.
1
Boone, Louis E.
1
Boone, Louis Eugene
1
Brion, John M.
1
Buell, Victor P.
1
Bursk, Edward C.
1
Büttner, Herbert
1
Cayley, Murray A.
1
Cravens, David W.
1
Czepiel, John
1
Dalrymple, Douglas J.
1
Donnelly, James H.
1
Engel, James F.
1
Evans, Joel R.
1
Fiorillo, Henry F.
1
Geneen, Harold S.
1
Gijsbrechts, Els
1
Greyser, Stephen A.
1
Holmes, John Harvey
1
Hughes, G. David
1
Hughes, George David
1
Ivancevich, John M.
1
King, Robert L.
1
Kollat, David T.
1
Korgaonkar, Pradeep
1
Kreilkamp, Edgar
1
Krulis-Randa, Jan S.
1
LaPlaca, Peter J.
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000083235
Saved in:
2
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->