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person:"Wiedmann, Klaus-Peter"
~subject:"Markenführung"
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Markenführung
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Wiedmann, Klaus-Peter
De Chernatony, Leslie
20
Phau, Ian
20
Baumgarth, Carsten
19
Fournier, Susan
19
Keller, Kevin Lane
19
Sarkar, Abhigyan
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Ko, Eunju
11
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Trinh, Giang
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The journal of brand management : an international journal
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International journal of services technology and management
1
Journal of business research : JBR
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Schriftenreihe Marketing Management
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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1
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
4
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
5
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
6
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
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