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person:"Winkelmann, Axel"
~subject:"Einzelhandelsbetrieb"
~subject:"Theorie"
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Winkelmann, Axel
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Advances in information systems and management science
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Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Winkelmann, Axel
-
2006
Persistent link: https://www.econbiz.de/10003412133
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Handelscontrolling: Informationsgewinnung am Beispiel des Couponings
Becker, Jörg
;
Winkelmann, Axel
- In:
Trendberichte zum Controlling : Festschrift für Heinz …
,
(pp. 471-493)
.
2004
Persistent link: https://www.econbiz.de/10001926335
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