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person:"Wirtz, Bernd W."
~person:"Carbonara, Umberto Michele"
~subject:"Internet marketing"
~subject:"Soziales Netzwerk"
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Internet marketing
Soziales Netzwerk
Direct marketing
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Wirtz, Bernd W.
Carbonara, Umberto Michele
Schwarz, Torsten
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Journal of electronic commerce research : JECR
1
SMEs in the digital era : opportunities and challenges of the digital single market
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ECONIS (ZBW)
2
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Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
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2
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
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