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person:"Woisetschläger, David"
~person:"Gupta, Suraksha"
~person:"Kernstock, Joachim"
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Brand management
65
Markenführung
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Brand image
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Woisetschläger, David
Gupta, Suraksha
Kernstock, Joachim
Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
76
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
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Fournier, Susan
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Bauer, Hans H.
32
Uggla, Henrik
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Wiedmann, Klaus-Peter
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Ind, Nicholas
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Schmidt, Holger J.
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Romaniuk, Jenni
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Sattler, Henrik
28
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
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Christodoulides, George
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Schroeder, Jonathan E.
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Tomczak, Torsten
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Veloutsou, Cleopatra
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Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
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Swoboda, Bernhard
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Han, Heesup
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Langner, Tobias
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Schweizerische Gesellschaft für Marketing
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Springer Fachmedien Wiesbaden
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Journal of business research : JBR
9
The journal of brand management : an international journal
6
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5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Journal of Brand Management: Advanced Collections
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Journal of world business : JWB
2
Qualitative market research : an international journal
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Springer eBook Collection / Business and Management
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Thunderbird international business review
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Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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EuroMed journal of business
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
International studies of management and organization
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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Journal of brand management / advanced collections
1
Journal of brand management: advanced collections
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Routledge studies in marketing
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Springer eBooks / Business and Economics
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Studie / Internationales Centrum für Franchising und Cooperation
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Technological forecasting & social change : an international journal
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The Routledge companion to contemporary brand management
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The journal of asset management
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The journal of business & industrial marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Unternehmertum im Tourismus : Führen mit Erneuerungen
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
67
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
4
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
5
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
6
Journal of brand management : editorial guidelines and expectations of authors
Davies, Mark A. P.
;
Golob, Urša
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012433567
Saved in:
7
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
8
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
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