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person:"Woodburn, Diana"
~subject:"Accounting"
~subject:"Corporate planning"
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Search: subject_exact:"Key-Account-Management"
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Handbook of strategic account management : a comprehensive resource
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm
;
Woodburn, Diana
- In:
Handbook of strategic account management : a …
,
(pp. 245-265)
.
2014
Persistent link: https://www.econbiz.de/10010341340
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The impact of organisational context on the failure of key and strategic account management programmes
Wilson, Kevin
;
Woodburn, Diana
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010393927
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