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person:"Yan, Ruiliang"
~subject:"Business-to-business marketing"
~subject:"Pricing strategy"
~subject:"Spieltheorie"
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Business-to-business marketing
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Spieltheorie
Distribution channel
25
Vertriebsweg
25
Einzelhandel
13
Retail trade
13
Game theory
12
Marketing management
9
Marketingmanagement
9
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7
Online-Handel
7
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5
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5
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Lieferkette
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Channel coordination
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Coordination
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Yan, Ruiliang
Zaccour, Georges
15
Chen, Jing
11
Martín Herrán, Guiomar
10
Taboubi, Sihem
10
Karray, Salma
9
Pei, Zhi
9
Matsui, Kenji
8
Cai, Gangshu
7
Chen, Ying-Ju
7
Cheng, T. C. E.
7
He, Xiuli
7
He, Yong
7
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7
Xiao, Tiaojun
7
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6
Jiang, Baojun
6
Li, Guo
6
Sethi, Suresh
6
Zhao, Xuan
6
Cebollada, Javier
5
Guan, Xu
5
Jørgensen, Steffen
5
Lee, Eunkyu
5
Li, Wei
5
Liang, Liang
5
Sethi, Suresh P.
5
Bian, Junsong
4
Chen, Bintong
4
Choi, Tsan-Ming
4
Ferrari, Stijn
4
Gal-Or, Esther
4
Guo, Xiaolong
4
Homburg, Christian
4
Ingene, Charles A.
4
Koenigsberg, Oded
4
Li, Bo
4
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4
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Journal of business research : JBR
4
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
E-business applications for product development and competitive growth : emerging technologies
1
European journal of marketing : EJM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
The journal of product & brand management
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ECONIS (ZBW)
16
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1
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
2
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
5
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
6
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
8
Implementing online store for national brand competing against private label
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
Saved in:
9
Price strategy, information sharing, and firm performance in a market channel with a dominant retailer
Yan, Ruiliang
;
Myers, Chris Anthony
;
Wang, John
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 475-485
Persistent link: https://www.econbiz.de/10009682621
Saved in:
10
Managing channel coordination in a multi-channel manufacturer-retailer supply chain
Yan, Ruiliang
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 636-642
Persistent link: https://www.econbiz.de/10009160097
Saved in:
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