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person:"Yoo, Shijin"
~person:"Houtz, Malcolm"
~subject:"Risk"
~type_genre:"Article in journal"
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Managing customer acquisition risk using co-operative databases
Liu, Hongju
;
Pancras, Joseph
;
Houtz, Malcolm
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
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