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person:"Ziegler, Rolf"
subject:"Firm performance"
~person:"Laukkanen, Tommi"
~subject:"SMEs"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Small and medium-sized enterprises"
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Firm performance
SMEs
Unternehmenserfolg
KMU
17
SME
17
Marketing management
9
Marketingmanagement
9
Brand management
8
Markenführung
8
Business start-up
6
Unternehmensgründung
6
Beziehungsmarketing
4
Brand orientation
4
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Unternehmenswachstum
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brand orientation
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brand performance
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Ziegler, Rolf
Laukkanen, Tommi
Kraus, Sascha
25
Adomako, Samuel
21
Franco, Mário
20
Reid, Gavin C.
18
Serrasqueiro, Zélia
16
Zahoor, Nadia
16
Khan, Zaheer
15
Thurasamy Ramayah
15
Thomä, Jörg
14
Dana, Leo Paul
13
Del Giudice, Manlio
13
Durst, Susanne
13
Agyapong, Ahmed
12
Amankwah-Amoah, Joseph
12
Audretsch, David B.
12
Civelek, Mehmet
12
Garcia Pérez de Lema, Domingo
12
Harvie, Charles
12
Saridakis, George
12
Cowling, Marc
11
Dimitratos, Pavlos
11
Ndubisi, Nelson Oly
11
Torkkeli, Lasse
11
Vrontis, Demetris
11
Karlan, Dean
10
Reijonen, Helen
10
Smallbone, David
10
Öhman, Peter
10
Fairlie, Robert W.
9
Haase, Heiko
9
Iturralde, Txomin
9
Löfsten, Hans
9
Maseda, Amaia
9
McDowell, William C.
9
O'Toole, Conor
9
Parida, Vinit
9
Saunila, Minna
9
Srhoj, Stjepan
9
Storey, David J.
9
Al-Mamun, Abdullah
8
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International marketing review
2
Existenzgründung : Rahmenbedingungen und Strategien : mit 36 Abbildungen und 12 Tabellen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Neue Unternehmen in Ostdeutschland : Neuaufbau und Umstrukturierung der Unternehmenslandschaft ; mit 62 Tabellen
1
Sitzungsberichte / Bayerische Akademie der Wissenschaften, Philosophisch-Historische Klasse
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
12
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
6
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
7
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
8
The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
9
Überlebens- und Erfolgschancen neugegründeter Betriebe in den alten und neuen Bundesländern
Ziegler, Rolf
- In:
Existenzgründung : Rahmenbedingungen und Strategien : …
,
(pp. 33-48)
.
2000
Persistent link: https://www.econbiz.de/10001503142
Saved in:
10
Von Marx zum Markt : Chancen und Risiken betrieblicher Neugründungen in den neuen Bundesländern ; vorgetragen in der Sitzung vom 7. November 1997
Ziegler, Rolf
-
2000
Persistent link: https://www.econbiz.de/10001477734
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