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source:"econis"
subject:"Erfolgsfaktor"
~person:"Jones, Rosalind"
~subject:"Entrepreneurship approach"
~subject:"United States"
~type:"article"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
Entrepreneurship approach
United States
KMU
13
SME
13
Entrepreneurship
6
Marketing
6
Marketing management
5
Marketingmanagement
5
Business start-up
3
Großbritannien
3
Software industry
3
Softwareindustrie
3
United Kingdom
3
Unternehmensgründung
3
Beziehungsmarketing
2
Business network
2
Entrepreneurial marketing
2
KMU-Marketing
2
Lieferantenmanagement
2
Relationship marketing
2
SME marketing
2
Supplier relationship management
2
USA
2
Unternehmensnetzwerk
2
B-to-B-Marketing
1
Befragung
1
Business disaster recovery
1
Business ethics
1
Business-to-business marketing
1
Competitive strategy
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
Digital marketing
1
Disaster
1
Disaster damage
1
Economic crisis
1
Entrepreneur
1
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7
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7
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2
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Case study
1
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1
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English
9
Author
All
Jones, Rosalind
Kraus, Sascha
33
Audretsch, David B.
29
Dana, Leo Paul
16
Acs, Zoltán J.
15
Berger, Allen N.
15
Storey, David J.
13
Dimitratos, Pavlos
11
Dunkelberg, William Charles
11
Etemad, Hamid
11
Harms, Rainer
10
Ratten, Vanessa
10
Scott, Jonathan A.
10
Welter, Friederike
10
Williams, Colin C.
10
Zucchella, Antonella
10
Fink, Matthias
9
Link, Albert N.
9
Masurel, Enno
9
Torrès, Olivier
9
Al-Mamun, Abdullah
8
Bates, Timothy Mason
8
Crick, Dave
8
Eggers, Fabian
8
Fairlie, Robert W.
8
Franco, Mário
8
Crick, James M.
7
Henrekson, Magnus
7
Lussier, Robert N.
7
McDowell, William C.
7
Puumalainen, Kaisu
7
Udell, Gregory F.
7
Wolken, John D.
7
Adomako, Samuel
6
Andersén, Jim
6
Bruce, Donald J.
6
Cole, Rebel A.
6
Cowling, Marc
6
Frame, W. Scott
6
Joshi, Manoj
6
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Journal of research in marketing and entrepreneurship : JRME
2
Handbook of research on strategic management in small and medium enterprises
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
The Sage handbook of small business and entrepreneurship
1
The service industries journal
1
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ECONIS (ZBW)
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1
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
2
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
3
Strategic management in SMEs : an orientation approach
Jones, Rosalind
;
Sisay, Susan
- In:
Handbook of research on strategic management in small …
,
(pp. 1-21)
.
2014
Persistent link: https://www.econbiz.de/10010361889
Saved in:
4
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
5
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
Saved in:
6
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
Saved in:
7
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
8
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
9
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
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