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source:"econis"
subject:"Estimation"
~isPartOf:"Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management"
~subject:"Controlling"
~type_genre:"Case study"
~type_genre:"Übersichtsarbeit"
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Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Reinecke, Sven
;
Fuchs, Dion
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2003
)
1
,
pp. 22-31
Persistent link: https://www.econbiz.de/10001762474
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