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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Rules of origin"
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Herkunftsbezeichnung
Designation of origin
7
Rules of origin
7
Ursprungsregeln
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
country of origin
3
Brand
2
Brand management
2
Consumer ethnocentrism
2
Country of origin
2
India
2
Indien
2
Markenartikel
2
Markenführung
2
Advertising effects
1
Africa
1
Afrika
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand familiarity
1
Brand origin
1
CETSCALE
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Ethiopia
1
Italien
1
Italy
1
National culture
1
Nationalkultur
1
Stereotype Content Model
1
Trinidad and Tobago
1
Trinidad und Tobago
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
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Article
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7
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English
7
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Bagdare, Shilpa
1
Checchinato, Francesca
1
Dholakia, Ruby R.
1
Disegna, Marta
1
Duan, Jingyi
1
Kibret, Abiot Tsegaye
1
Maier, Erik
1
Rambocas, Meena
1
Ramsubhag, Aniera Xuxa
1
Rashid, Md Sanuwar
1
Roy, Subhadip
1
Shukla, Amit
1
Vescovi, Tiziano
1
Wilken, Robert
1
Zhao, Miao
1
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Journal of global marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International marketing review
10
Journal of international consumer marketing
9
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
5
Journal of retailing and consumer services
5
Discussion papers / CEPR
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international marketing
3
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Applied economics letters
2
Cambridge journal of regions economy and society
2
International business review : the official journal of the European International Business Academy
2
Journal of Asian economics
2
Journal of fashion marketing and management
2
Journal of international economics
2
Marketing letters : a journal of research in marketing
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Asia-Pacific journal of accounting & economics : APJAE
1
Asian business & management
1
Australasian marketing journal
1
Baltic journal of management
1
Business history
1
Economics & politics
1
European management journal
1
Food policy : economics planning and politics of food and agriculture
1
Frontiers of business research in China : selected publications from Chinese universities
1
International economic journal
1
International economics and economic policy : IEEP
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and economics research : IJBER
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of commerce and management
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
3
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
4
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
5
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
6
Broad and narrow country-of-origin effects and the domestic country bias
Maier, Erik
;
Wilken, Robert
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011779471
Saved in:
7
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
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