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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of service management"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Bundling strategy
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Karjaluoto, Heikki
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Ranaweera, Chatura
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Journal of service management
Industrial marketing management : the international journal for industrial and high-tech firms
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Global perspectives on service science: Japan
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The impact of service bundles on the mechanism through which functional value and price value affect WOM intent
Ranaweera, Chatura
;
Karjaluoto, Heikki
- In:
Journal of service management
28
(
2017
)
4
,
pp. 707-723
Persistent link: https://www.econbiz.de/10011731222
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