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source:"econis"
~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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