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source:"econis"
~accessRights:"restricted"
~language:"eng"
~language:"fra"
~person:"Russell, Cristel Antonia"
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Search: subject_exact:"Narratives Interview"
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Consumer behaviour
2
Konsumentenverhalten
2
Narrative Methode
2
Narrative method
2
narrative transportation
2
Alcohol consumption
1
Alkoholkonsum
1
Brand
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Brand management
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CCT
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Jugendliche
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Markenartikel
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Markenführung
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Youth
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alcohol
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brand storytelling
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narrative
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narrative brand
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persuasion knowledge
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teenagers
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transmedia
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Russell, Cristel Antonia
Boje, David M.
8
Sergeeva, Natalya
7
Hamby, Anne
6
Laer, Tom van
4
Roth, Christopher
4
Bassyouny, Hesham
3
Dessart, Laurence
3
Escalas, Jennifer Edson
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Fisher, Greg
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Fu, Xiaoxiao
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Kim, Eunjin
3
Moin, S. M. A.
3
Ninan, Johan
3
Rosile, Grace Ann
3
Suddaby, Roy
3
Altman, Yochanan
2
Andre, Peter
2
Auvinen, Tommi
2
Baraibar-Diez, Elisa
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Budtz, Christian
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Burgess, Jacqueline
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Burnell, Devin
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Campbell, Colin L.
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Capello, Maria Angela
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Caruana, Albert
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Cassar, Mario
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Chiu, Hung-Chang
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Clifton, Jonathan
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Collins, David
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Corbett, Jack
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Cornelissen, Joep P.
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Erlach, Christine
2
Feiereisen, Stephanie
2
Fog, Klaus
2
Foster, William M.
2
Fotaki, Marianna
2
Frost, Warwick
2
Gordon, Susan E.
2
Grube, Dennis
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Haaland, Ingar
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing
1
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ECONIS (ZBW)
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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
2
When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Grube, Joel W.
; …
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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