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source:"econis"
~accessRights:"restricted"
~person:"Backhaus, Max Philipp"
~subject:"Beziehungsmarketing"
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Das Differenzierungspotenzial von Services : digitale Technologien als Innovationstreiber
Backhaus, Klaus
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Backhaus, Max Philipp
- In:
Marketing und Innovation in disruptiven Zeiten
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(pp. 33-52)
.
2023
Persistent link: https://www.econbiz.de/10013555044
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