//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~accessRights:"restricted"
~subject:"Corporate reputation"
~subject:"brand extension"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
brand extension
Markentransfer
136
Brand extension
134
Brand management
108
Markenführung
108
Consumer behaviour
96
Konsumentenverhalten
96
Brand image
92
Markenimage
92
Brand
39
Markenartikel
37
Brand extensions
20
Beziehungsmarketing
13
Luxury goods
13
Luxusgüter
13
Relationship marketing
13
Marketing management
9
Marketingmanagement
9
Erfolgsfaktor
8
Sponsoring
8
Sponsorship
8
Spillover effect
7
Spillover-Effekt
7
Advertising effects
6
Brand architecture
6
Brand equity
6
Celebrity endorsement
6
Celebrity-Werbung
6
Innovation
6
Markenarchitektur
6
Success factor
6
Werbewirkung
6
Advertising
5
Deutschland
5
Fit
5
Germany
5
Werbung
5
Brand Extension
4
Brand identity
4
Brand personality
4
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Joshi, Richa
2
Yadav, Rajan
2
Arikan, Esra
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Bertschy, Marjorie
1
Bian, Jiahui
1
Bijmolt, Tammo H. A.
1
Binh Ngo Xuan
1
Bjørnå, Hilde
1
Bodur, Muzaffer
1
Chen, Yuangao
1
Corsi, Armando
1
Dawes, John
1
Desbordes, Michel
1
Driesener, Carl
1
Grasby, Alicia
1
Guo, Yue
1
Haahtela, Kari
1
Harmon-Kizer, Tracy R.
1
Jiang, Hui
1
Kaplanidou, Kyriaki
1
Kim, Hany
1
Knoerzer, Katharina
1
Krane, Martin Sollund
1
Le-Nguyen, Khuong
1
Li, Gang
1
Li, Xiaotong
1
Liljander, Veronica
1
Lockert, Åshild Skjegstad
1
Ma, Shang Chun
1
Millemann, Jan Andre
1
Mühlbacher, Hans
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Peng, Chenming
1
Sarasvuo, Sonja
1
Sharp, Byron
1
Stepchenkova, Svetlana
1
Thuy Truong Thi
1
more ...
less ...
Published in...
All
Asia-Pacific journal of management research and innovation
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of technology marketing : IJTMkt
1
Journal of business economics and management
1
Journal of consumer behaviour
1
Journal of marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Public performance & management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
5
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
6
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
7
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
8
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
Saved in:
9
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
10
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->