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source:"econis"
~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
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Psychology of advertising
4
Werbepsychologie
4
Advertising
1
Advertising effects
1
Advertising regulation
1
Bibliometrics
1
Bibliometrie
1
Brand loyalty
1
Brand management
1
Child protection
1
Computerspiel
1
Fernsehprogramm
1
Fernsehwerbung
1
Kinderschutz
1
Manipulation
1
Markenführung
1
Markentreue
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Product Placement
1
Product placement
1
Television advertising
1
Television programme
1
Video game
1
Werbebeschränkung
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Werbewirkung
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Werbung
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English
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Boerman, Sophie C.
1
Dens, Nathalie
1
Hang, Haiming
1
Nairn, Agnès
1
Pelsmacker, Patrick de
1
Reijmersdal, Eva A. van
1
Rosengren, Sara
1
Verhellen, Yann
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Advertising in new formats and media : current research and implications for marketers
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Konsum und Verhalten
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
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ECONIS (ZBW)
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From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
2
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
3
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
4
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
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