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source:"econis"
~isPartOf:"Business Excellence in Produktion und Logistik : Festschrift für Prof. Dr. Walter Habenicht"
~isPartOf:"Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
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Business Excellence in Produktion und Logistik : Festschrift für Prof. Dr. Walter Habenicht
Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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