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source:"econis"
~isPartOf:"Corporate communications : an international journal"
~subject:"Advertising"
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Advertising
1985-2012
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Advertising effects
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Attention
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Color
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Marketing
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Perception
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Print advertising
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Printwerbung
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Psychology of advertising
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Kyrousi, Antigone G.
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Panigyrakis, George G.
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Corporate communications : an international journal
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
8
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
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The Sage handbook of advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Kohlhammer-Edition Marketing
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The history of advertising
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Administrative Sciences : open access journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Europäische Hochschulschriften / 5
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Handbook of research on effective advertising strategies in the social media age
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
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Advances in advertising research
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Contemporary cultural studies
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Cowles Foundation discussion paper
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Cross-cultural window on consumer behavior
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Deutsche Dokumentation
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Die Betriebswirtschaft : DBW
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Discussion paper series / School of Economics and Finance, the University of Hong Kong
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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