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source:"econis"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
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Cause-related marketing
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Beziehungsmarketing
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Consumer protection
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EU countries
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EU-Staaten
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Papasolomou, Ioanna
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Tzoulia, Eleni
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Customer-centric marketing strategies : tools for building organizational performance
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Journal of nonprofit & public sector marketing
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Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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The journal of consumer marketing
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of Indian culture and business management : IJICBM
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International journal of business competition and growth : IJBCG
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
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(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
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Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Tzoulia, Eleni
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 36-56)
.
2013
Persistent link: https://www.econbiz.de/10009668208
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