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source:"econis"
~isPartOf:"Gabler Research / Forum Marketing"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Ringeisen, Petra
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009236163
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