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source:"econis"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising"
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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