//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand extension
7
Markentransfer
7
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
2
Brand management
2
Markenführung
2
Markenimage
2
New product development
2
Produktentwicklung
2
Werbewirkung
2
Advertising
1
Advertising planning
1
Bewertung
1
Brand
1
Confectionery
1
Corporate reputation
1
Definition
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Evaluation
1
Firmenimage
1
Markenartikel
1
Personal Computer
1
Personal computer
1
Product quality
1
Produktqualität
1
Prospect Theory
1
Prospect theory
1
Risiko
1
Risk
1
Service quality
1
Services marketing
1
Social network
1
Soziales Netzwerk
1
Sponsoring
1
Sponsorship
1
Süßwaren
1
Telecommunications industry
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baek, Tae Hyun
1
Dens, Nathalie
1
King, Karen Whitehill
1
Pelsmacker, Patrick de
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Journal of business research : JBR
17
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Global business review
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of retailing
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->