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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~subject:"Service quality"
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The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
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