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source:"econis"
~isPartOf:"International journal of business excellence"
~person:"Boisvert, Jean"
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
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International journal of business excellence
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The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean
;
Burton, Suzan
- In:
International journal of business excellence
2
(
2009
)
3/4
,
pp. 346-359
Persistent link: https://www.econbiz.de/10003879604
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