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source:"econis"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Consumer behaviour"
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International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative market research : an international journal
17
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Journal of retailing and consumer services
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International journal of market research
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in business and management forecasting
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Human relations : towards the integration of the social sciences
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
3
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
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