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source:"econis"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~source:"econstor"
~subject:"Consumer behaviour"
~subject:"Sponsoring"
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International journal of sport management and marketing : IJSMM
The journal of brand management : an international journal
19
Journal of business research : JBR
17
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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The IUP journal of brand management : IJBRM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of marketing
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Australasian marketing journal
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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European research on management and business economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of sports marketing & sponsorship
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of international marketing
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Journal of international marketing and marketing research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
EconStor
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1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
4
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
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