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source:"econis"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~source:"econstor"
~subject:"USA"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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