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source:"econis"
~isPartOf:"Journal of contemporary marketing science"
~isPartOf:"Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung"
~subject:"Brand image"
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Journal of contemporary marketing science
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
ERIM report series research in management
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Psychology & marketing
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European journal of marketing
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Handbook on cross-cultural marketing
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics and management
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Journal of euromarketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of information & knowledge management : JIKM
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Journal of international trade & commerce
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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ECONIS (ZBW)
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The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan
;
Hu, Yixiao
;
Li, Peiyu
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
Saved in:
2
Jenseits des geraden Wegs : über den Sinn nicht-linearer Treiberanalysen
Schröder, Susanne
;
Tien, Matthias
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 493-514)
.
2007
Persistent link: https://www.econbiz.de/10003513192
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