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~isPartOf:"Journal of marketing"
~source:"econstor"
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Brand extension
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1994-2006
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Journal of marketing
The journal of product & brand management
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International journal of sport management and marketing : IJSMM
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
Saved in:
2
The asymmetric effects of extending brands to lower and higher quality
Heath, Timothy B.
;
DelVecchio, Devon
;
McCarthy, Michael S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009270917
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