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source:"econis"
~isPartOf:"Journal of marketing research : JMR"
~person:"Keller, Kevin Lane"
~source:"olc"
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Journal of marketing research : JMR
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
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