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source:"econis"
~isPartOf:"Journal of marketing research : JMR"
~source:"olc"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markentransfer"
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Konsumentenverhalten
Brand extension
6
Markentransfer
6
Consumer behaviour
4
Bewertung
3
Evaluation
3
Cognition
2
Kognition
2
New product development
2
Produktentwicklung
2
Advertising effects
1
Brand
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Brand image
1
Brand management
1
Creativity
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Customer satisfaction
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Customer value
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Experiment
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Kreativität
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Kundenwert
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Markenimage
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Product quality
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Produktqualität
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Werbewirkung
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boundaries
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brand extensions
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branding
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control
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structure
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English
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Bettman, James R.
1
Cutright, Keisha M.
1
Dhar, Ravi
1
Fitzsimons, Gavan J.
1
Goldsmith, Kelly
1
Gürhan-Canli, Zeynep
1
Keller, Kevin Lane
1
Meyvis, Tom
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Monga, Alokparna Basu
1
Sood, Sanjay
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Journal of marketing research : JMR
The journal of brand management : an international journal
19
Journal of business research : JBR
17
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
International journal of business and globalisation : IJBG
3
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
2
European research on management and business economics
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of international marketing and marketing research
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Measuring and managing brands
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ECONIS (ZBW)
OLC EcoSci
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1
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
2
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
3
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
4
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
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