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source:"econis"
~isPartOf:"Journal of retailing"
~person:"Dhar, Ravi"
~person:"Milberg, Sandra J."
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Bewertung
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Brand extension
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Brand management
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Journal of retailing
Brand management ; Vol. 3
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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