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source:"econis"
~isPartOf:"Journal of retailing and consumer services"
~person:"Liu, Yan"
~person:"Thaichon, Park"
~subject:"Retention"
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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