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source:"econis"
~isPartOf:"Journal of strategic marketing"
~subject:"Rules of origin"
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Rules of origin
Designation of origin
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Brand image
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Gotsi, Manto
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John, Joby
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Mills, Adam J.
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Journal of strategic marketing
Journal of international consumer marketing
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International marketing review
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Journal of business research : JBR
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Journal of global marketing
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Asia Pacific journal of marketing and logistics
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IDE discussion papers
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Journal of international marketing
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Journal of retailing and consumer services
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RIETI discussion paper
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The journal of brand management : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of African trade : official journal of the African Export-Import Bank
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Journal of euromarketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of international economics
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Journal of promotion management : JPM
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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CESifo Working Paper
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Country of origin effect : looking back and moving forward
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Journal of fashion marketing and management
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Journal of industry, competition and trade
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Market : review for marketing theory and practice
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Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
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2
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
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