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source:"econis"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
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Brand extension
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John
;
Echambadi, Raj
;
Arnold, Mark J.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 704-719
Persistent link: https://www.econbiz.de/10008779094
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