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source:"econis"
~isPartOf:"R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers"
~subject:"Evaluation"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Search: subject_exact:"Markentransfer"
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Evaluation
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Brand extension
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Anderson, Paul F.
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Dawar, Niraj
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
The journal of brand management : an international journal
6
The journal of product & brand management
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of business research : JBR
4
Brand management ; Vol. 3
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Journal of marketing research : JMR
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
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Journal of marketing management : MM
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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R&D / INSEAD / INSEAD
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SpringerLink / Bücher
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Beiträge zum Produkt-Marketing
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Berichte aus der Betriebswirtschaft
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Discussion paper series / Department of Economics, Columbia University
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Discussion papers / Institute of Social and Economic Research
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Fashion branding and communication : core strategies of European luxury brands
1
Gabler Edition Wissenschaft
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Gabler Research
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Gabler Research / Forum Marketing
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Gabler-Edition Wissenschaft / Marken- und Produktmanagement
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Global journal of business management : GJBM
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Hamburger Schriften zur Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of information technology and management : IJITM
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of wine business research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of strategic marketing
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Konsum und Verhalten
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Management decision : MD
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Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1993
-
Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
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Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1992
Persistent link: https://www.econbiz.de/10000841091
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