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source:"econis"
~isPartOf:"Review of marketing research"
~subject:"online environment"
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online environment
Consumer behaviour
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Ladengestaltung
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Store design
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Shopper marketing
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Mobile eye-tracking
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Retail trade
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consideration set
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digital signage
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in-store environment
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Kumar, B.
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Review of marketing research
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Tracing the evolution & projecting the future of in-store marketing
Kumar, B.
;
Umashankar, Nita
;
Park, Insu
-
2014
Persistent link: https://www.econbiz.de/10010424902
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