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source:"econis"
~isPartOf:"The journal of consumer marketing"
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The journal of consumer marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Journal of nonprofit & public sector marketing
10
Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Cogent business & management
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of Indian culture and business management : IJICBM
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International journal of business competition and growth : IJBCG
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet
;
Florack, Arnd
;
Chladek, Anja
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
Saved in:
2
The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
Saved in:
3
Corporate social responsibility or cause-related marketing? : the role of cause specificity of CSR
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10009009747
Saved in:
4
Consumer perceptions of cause related marketing campaigns
Moosmayer, Dirk C.
;
Fuljahn, Alexandre
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 543-549
Persistent link: https://www.econbiz.de/10008772880
Saved in:
5
The cause manifesto
Ferguson, Rick
;
Goldman, Sharon M.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10003987509
Saved in:
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