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source:"econis"
~language:"eng"
~person:"Steinmann, Sascha"
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Beziehungsmarketing
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Consumer behaviour
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Steinmann, Sascha
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
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2
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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