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Search: subject_exact:"Psychology of advertising"
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Werbepsychologie
724
Psychology of advertising
718
Consumer behaviour
326
Konsumentenverhalten
326
Werbewirkung
319
Advertising effects
317
Werbung
225
Advertising
214
USA
86
United States
85
Emotion
84
Markenimage
66
Brand image
65
Brand management
65
Markenführung
65
Experiment
46
Perception
43
Wahrnehmung
43
Internet marketing
40
Online-Marketing
40
Marketing management
38
Marketingmanagement
38
Personality psychology
35
Persönlichkeitspsychologie
35
Cognition
34
Kognition
34
Brand
31
Markenartikel
31
Marketing
31
Theorie
31
Theory
31
Advertising planning
28
Werbeplanung
28
Fernsehwerbung
26
Television advertising
26
Zielgruppe
19
Gender
18
Geschlecht
18
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18
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17
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Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Mullainathan, Sendhil
8
Alan, Sule
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Smith, N. Craig
5
Batra, Rajeev
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Kardes, Frank R.
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
Nelson, Michelle R.
4
Rashad, Inas
4
Rossiter, John R.
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shafir, Eldar
4
Shleifer, Andrei
4
Wang, Jing
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Allen, Chris T.
3
Cauberghe, Verolien
3
Chattopadhyay, Amitava
3
Chou, Shin-Yi
3
Cornelis, Erlinde
3
Elder, Ryan S.
3
Esch, Franz-Rudolf
3
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National Bureau of Economic Research
6
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Edward Elgar Publishing
1
European Advertising Academy
1
Hochschule Fresenius
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper / National Bureau of Economic Research, Inc.
4
Breaking new ground in theory and practice
3
Discussion paper / Centre for Economic Policy Research
3
ERIM report series research in management
3
European journal of marketing : EJM
3
Handbook of research on international advertising
3
International journal of hospitality management
3
International journal of nonprofit and voluntary sector marketing
3
International journal of sports marketing & sponsorship
3
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
15
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721
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
722
The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill
-
1978
-
5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
Saved in:
723
Trademarks in advertising and selling
1966
Persistent link: https://www.econbiz.de/10003255260
Saved in:
724
The Blakemore strawberry
Darrow, George M.
;
Waldo, George F.
-
1929
Persistent link: https://www.econbiz.de/10012492266
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