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source:"econis"
~person:"Aaker, David A."
~person:"Backhaus, Christof"
~subject:"Consumer behaviour"
~type_genre:"Arbeitspapier"
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
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Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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