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source:"econis"
~person:"Aggarwal, Pankaj"
~source:"econstor"
~subject:"Advertising effects"
~subject:"USA"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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EconStor
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When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
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