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source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Dawes, John"
~subject:"Sport event"
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Backhaus, Christof
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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