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source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Mathur, Pragya"
~type_genre:"Article in journal"
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Search: subject_exact:"Markentransfer"
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Brand extension
7
Markentransfer
7
Brand image
5
Consumer behaviour
5
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5
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3
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Backhaus, Christof
Carrillat, François A.
Mathur, Pragya
Boisvert, Jean
10
Phau, Ian
6
Völckner, Franziska
6
Dwivedi, Abhishek
5
Merrilees, Bill
5
Pina, José M.
5
Sattler, Henrik
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Walsh, Patrick
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Wiedmann, Klaus-Peter
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Bei, Lien-ti
3
Dall'Olmo Riley, Francesca
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Faßnacht, Martin
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Goodstein, Ronald Charles
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Gürhan-Canli, Zeynep
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Hennig-Thurau, Thorsten
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John, Deborah Roedder
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Joshi, Richa
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Liu, Xin
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
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Psychology & marketing
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ECONIS (ZBW)
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
4
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
5
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
6
Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Maheswaran, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
Saved in:
7
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
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