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source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Park, C. Whan"
~subject:"Marketing management"
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Backhaus, Christof
Carrillat, François A.
Park, C. Whan
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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