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source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Ringle, Christian M."
~subject:"Success factor"
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Success factor
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Backhaus, Christof
Carrillat, François A.
Ringle, Christian M.
Völckner, Franziska
8
Sattler, Henrik
6
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Psychology & marketing
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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