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source:"econis"
~person:"Backhaus, Christof"
~person:"Merrilees, Bill"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Brand extension
8
Markentransfer
8
Consumer behaviour
5
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4
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4
Brand equity
2
Brand management
2
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Backhaus, Christof
Merrilees, Bill
Boisvert, Jean
8
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6
Phau, Ian
6
Sattler, Henrik
6
Völckner, Franziska
6
Milberg, Sandra J.
5
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4
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4
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3
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3
Mathur, Pragya
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Moorthy, Sridhar
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2
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
2
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
3
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
4
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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